LIVE FREE EAT SONIC
SONIC wanted a complete rebrand, and we wanted to shoot in Mexico City for a month, so off to the races it was.
We helped launch a new spokesperson – the Chief Ingenuity Officer – who’s mission is to crusade against boredom and get people to live a little.
Client: Sonic Drive In
Director: Jody Hill
VFX: Rascal
Music: Marc Rebillet
Made at Mother LA with Jed Cohen, Simon Bruyn, Clemente Bornacelli, Christina Nordin, Henry White & Maddie Graham (& many more)
Behind the scenes footage provided by our production partners & friends at The Roots.