PETSMART REPTILE ROUNDUP
Nothing warms my heart quite like cold blooded creatures.
So when Petsmart had to cancel their annual Reptile Roundup,
we were ready to virtually engage their fans.
The solution was quite simple. If our fans can’t hang with
reptiles in real life, they can hang with them on the internet.
And we know what the internet loves: Mukbang. We got a few buckets
of mealworms, crickets, and assembled the bearded dragons.
After that, we worked with Petsmart’s Herpetologists to study up on a variety of reptiles. Using our new found knowledge on python glottises, we created Snapchat’s first-ever reactive quiz filter that turned people into reptiles based on the accuracy of their responses.
Become a Leopard Gecko
Or try a Ball Python
Client: Petsmart
Writer: Christina Nordin
Agency: Deutsch
I cannot stress this enough: sound on.
Think you know about Leopard Gecko eyelids? Prove it.
What about the average lifespan of a Ball Python? You sure?